Start Yahoo dating match com

Yahoo dating match com

Central to this effort has been the development, over the past two years, of an improved matchmaking algorithm. "If you say you want a guy between 30 and 35 in New York who has a master's degree, you're going to get thousands of matches."Codenamed "Synapse", the Match algorithm uses a variety of factors to suggest possible mates.

She was promoted to her current post earlier this year, after former Match president Gregg Blatt was made chief executive officer of IAC.

Besides having the right résumé for the job, Ginsberg had enough experience in love to know that ­finding the right partner is tough., a site for Jewish singles, but kept coming up short.

But what you say and what you do can be different."Academics call this "dissonance".

"It's a theme that runs through social psychological literature," says Andrew Fiore, a visiting assistant professor at Michigan State University, who works on ­computer-mediated communication.

Her jewellery was limited to a diamond bracelet and a wedding band.

Confident and casual, she seemed as good a person as any to be the face of online dating.

Then, while still at i2, she became involved with an engineer at the company who was born halfway across the world. "If I had laid out a criteria for what I was looking for, it would not have been a guy from south India," she told me. You're constantly making trade-offs about who's too tall, too short, too smart and too dumb.

People come in and tell us a bit about what they're looking for.

It is a subtle shift, but one with profound implications.

"Before, matches were based on the criteria you set.

On a hazy Monday in June, I came to meet Mandy Ginsberg, the president of US, the world's largest online dating site.