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More specifically, long term attention can also be considered according to the attention that a person dedicates managing its interactions with others.

Spammers are demanding valuable attention from potential customers, but they are avoiding paying a fair price for this attention due to the current architecture of e-mail systems.

One way this might be implemented is by charging senders a small fee per e-mail sent, often referred to as a "Sender Bond." It might be close to free for an advertiser to send a single e-mail message to a single recipient, but sending that same e-mail to 1000 recipients would cost him 1000 times as much.

Interruptees could decline to collect their fees from friends, family, and other welcome interrupters.

Another idea in this vein is the creation of "attention bonds," small warranties that some information will not be a waste of the recipient's time, placed into escrow at the time of sending (Loder, Van Alstyne & Wash 2004).

Items come into our awareness, we attend to a particular item, and then we decide whether to act. 20) A strong trigger of this effect is that the mental capability of humans is limited and the receptiveness of information is hence limited as well.

Attention is used to filter out the most important information by the human brain from a large pool of information surrounding the human in the digital age.

Ordinary people are now empowered to reach a wide audience by publishing their own content and commenting on the content of others.

Traditional media advertisers followed a model that suggested consumers went through a linear process they called AIDA - Attention, Interest, Desire and Action.

Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it" (Simon 1971, pp. He noted that many designers of information systems incorrectly represented their design problem as information scarcity rather than attention scarcity, and as a result they built systems that excelled at providing more and more information to people, when what was really needed were systems that excelled at filtering out unimportant or irrelevant information (Simon 1996, pp. In recent years, Simon's characterization of the problem of information overload as an economic one has become more popular. Some writers have even speculated that "attention transactions" will replace financial transactions as the focus of our economic system (Goldhaber 1997, Franck 1999).

Information systems researchers have also adopted the idea, and are beginning to investigate mechanism designs which build on the idea of creating property rights in attention (see Applications).

Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.